Commercial Packaging: A Balancing Act

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Packaging plays a large role in consumer sales. It must be colorful enough to attract attention and sturdy enough to protect the contents during the move to its final destination. It must be cost effective for shipping a product by assuring a maximum number of units fit together in one carton or crate. To do all this effectively, packaging requires attention to detail in its design phase. Each component must be considered equally important and produce results to be considered a success.